Distribution & GTM · The Last Mile Every asset manager I meet wants to prove marketing moves flow. Almost none can, because the flow ends inside a bank shelf they do not own. Here is why attribution breaks, and the four layers you can actually measure. Victor Roodhorst · roodhorst.eu · August 2026 · 7 … Read more
AI · Asset Management · European Distribution the distribution engine these rules constrain is where compliance bites. the AI layer behind these rules is measured in the Observatory. The AI Act’s marketing clock runs out August 2 and the risk team is not the only one exposed Everyone in European asset management is watching the … Read more
Victor Roodhorst · roodhorst.eu · July 2026 · 3 min read I run a small tracker on ~85 marketing, tech and AI leaders across European asset managers, insurers, banks and fintechs. This week’s read: caution and commitment are showing up in the same sentences. The warning is real. The build-out is not slowing. Two CIOs … Read more