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Original research + tools / European financial-services marketing

I measure how European financial services actually markets, then publish the readings.

Deep studies with open methods, tools you can run yourself, and weekly field notes. When you want the operator behind the numbers, that is the advisory.

Read the studies → See your firm’s AI share of voice

Victor Roodhorst, Madrid — Victor RoodhorstMadrid · EU

1,385

Homepages analysed

2,243

AI answers logged

104

Firms AI named

12+ yrs

In EU acquisition

€10M+

Budgets run

Instruments / live research

I build the measuring instruments, then publish the readings.

Every tool below is real: the method is public, the raw data is logged, and the numbers trace to a file. No dashboard for the sake of a dashboard.

Start with the AI Asset-Manager Observatory, the 762-article public test lab and the distribution engine for European asset managers.

Flagship · updated quarterly

The AI Asset-Manager Observatory

2,243 logged answers in the Q3 2026 Index: 9 engines, 5 languages. Who they name, who they ignore, and how the mode changes the winner.

2,243 answers · 9 engines · interactive

Cornerstone · multilingual cut

The Language Gap

Same 20 buyer prompts, five languages, 1,732 logged answers. EU share holds at 80 to 83 percent, yet first place flips: Vanguard in Spanish, BlackRock in Dutch. The AI shortlist is a function of the question’s language.

5 languages · 1,732 answers · method public

Original study

The Homepage Language Study

1,385 homepages analysed across 55 languages. The three moves that separate the heroes that talk to you from the ones that hide behind “trust”.

1,385 headlines · 55 languages

Test Lab

The AI Crawler Audit

Whether the AI engines that now answer first can actually read your site. llms.txt, robots, and the rules European finance firms ship by accident.

105 domains · method public

Data study

Jobs, Skills and Pay in European Finance

What 794 live European finance job postings ask for, and what they pay, across 11 firms and five sectors.

794 postings · 11 firms · 5 sectors

Study · interactive

The Hero Slot Study

1,385 financial homepages in 55 languages, scored on the same three moves as the language study. Score your own first line, then generate copy that passes.

1,385 firms · 55 languages · runs in your browser

Data study · distribution

ETF Name Inflation

4,080 UCITS ETF names measured on JustETF’s list: median nine words, half boilerplate, and a median that has grown from eight to ten words since 2010. The distribution tax nobody prices.

4,080 names · 32 issuers · dataset open

The collected studies

The Library

Every published study, one shelf. Every number traceable to a raw file.

The method is the moat

Evidence / not slides

The numbers, the way a CFO reads them.

Figures from acquisition programmes I ran, not case studies I was near.

+120%	Qualified accounts for a global trading platform	Acquisition · IG Group era
−25%	CAC reduction across a multi-market programme	Efficiency · 4 markets
1,385	European financial homepages analysed in my original language study, method, exclusions and confidence intervals published	Original research
€10M+	Acquisition budget managed across 12 years of markets	Cumulative

✓ Method published · No channel survives that cannot prove its contribution

The advisory, when you want it

An operator, not an advisor.

Regulation, language, and attribution built as one system, by the person who ran the budgets. Not three separate workstreams handed to three agencies.

A regulatory-aware marketing plan

Built across seven EU regulators

The disclosures, the claims you can make, and the channels each market actually leaves open, mapped before the first euro is spent.

A language and localization strategy

Five languages, one voice

What gets translated, what gets rebuilt, and what should never have been written the same way twice. Working in EN, ES, NL, FR and DE.

Attribution that holds up

Survives the budget cycle

A model a CFO can interrogate line by line, so the channels that work keep their funding and the ones that do not get cut on evidence.

Proof I publish

Including the failures

I ran the experiment where I generated 762 AI articles and measured exactly how few clicks they produced. The method is public.

From the studies

I write about the operators building the structure of the future.

AI & Data in FS

Structure Before Story

Who is really winning in EU financial services · 6 min

Regulation

The Retention Gap

What RIS does to paid media · 8 min

Original study

The Language Study

1,385 homepages, one method · 9 min

Let’s talk

Send me the market you’re stuck on. You’ll get a specific view, not a sales pitch.

victor@roodhorst.eu No form to fill in

This fits a Head of Marketing, Head of Distribution or CMO on a multi-market, 18-month horizon. Not a content mill. Based in Madrid. Working across Europe in English, Spanish, Dutch, French and German.