Studies and operator notes on AI in European financial services: AI share of voice, crawler rules, the EU AI Act and agentic finance.
KPI’s voor AI-zichtbaarheid komen voor een vermogensbeheerder neer op drie vragen: of AI je fondsen noemt, of het ze correct beschrijft en of het ze aanbeveelt wanneer een fondsselecteur om een keuze vraagt. Elke vraag heeft twee cijfers nodig, één voor de directie en één waarmee het team aan de slag kan. Eén zichtbaarheidsscore beantwoordt … Read more
Los KPIs de visibilidad en IA de una gestora se reducen a tres preguntas: si la IA nombra tus fondos, si los describe bien y si los recomienda cuando un selector pide una elección. Cada pregunta necesita dos cifras, una que entienda el consejo y otra con la que pueda trabajar el equipo. Una única … Read more
AI visibility KPIs for asset managers come down to three questions: does AI name your funds, does it get them right, and does it recommend them when a selector asks for a pick. Each question needs two numbers, one the board can read and one the team can act on. A single visibility score answers … Read more
Fifteen weeks of public AI statements from European banks, insurers and asset managers. Five patterns that land on the marketing desk, and the one nobody is writing yet.
I read 2,864 open roles at 25 asset managers. Size barely predicts AI hiring, US firms hire twice the share of Europeans, and 7 firms have no AI role open.
AI Share of Voice · Europe vs US eMarketer ranks US brands by how often ChatGPT names them. That works for one engine, one language and one kind of buyer. I asked the same question across nine engines and five languages, and the machines disagreed with each other in ways a single-engine index cannot show. … Read more
AI SHARE OF VOICE Five decisions stand between you and a number you can defend, and four of them are made before you collect an answer. I replayed 600 saved completions to find out which decision actually changes the reading, and which one is mostly decoration. Victor Roodhorst27 September 2026 How to measure AI share … Read more
AI SHARE OF VOICE Improving your AI share of voice is mostly plumbing. Across 105 European firms, 27,000 monitored ChatGPT answers and 1,732 multilingual runs, four things move a shortlist, and not one of them is a bigger content budget. Victor Roodhorst24 September 2026 Your AI share of voice starts with a number that already … Read more
AI SHARE OF VOICE I replayed the same twenty questions ten times on three engines. In 48 of 60 cases the top recommendation changed. The AI shortlist behaves like a distribution channel with a confidence interval, and almost nobody publishes one. Victor Roodhorst24 September 2026 Every AI visibility number you have seen this year, mine … Read more
A data-backed playbook for European asset managers on AI share of voice: get into the sources engines read, fix your AI crawler rules, and be the source AI cites.