We Published the Observatory as a Schema.org Dataset. Here Is the Markup
How to publish original research as a Schema.org Dataset, with the Person, Organization and Article nodes around it, and why almost no financial marketer does it.
AI & Data in Financial Services
Studies and operator notes on AI in European financial services: AI share of voice, crawler rules, the EU AI Act and agentic finance.
AI Visibility for Asset Managers: The European Measurement Layer
AI visibility for asset managers, measured across 2,243 AI answers in five languages: who owns the shortlist and the three levers that move a name into it.
AI Fame vs Market Weight: Where the Machines and the Market Split
The Observatory’s market edition puts the 487-answer base run next to reported AUM. Natixis runs EUR 1.26tn at 3.3% AI reach. Fundsmith is named first 30 times.
The AI prompt that feels like a financial advisor
A viral AI financial advisor prompt stacks eight investing legends into one persona and promises to multiply your wealth fast. The structure is good. The part that makes it spread is the tell, and the same tell runs through the AI prompts we use in financial-services marketing.
The Language Gap: AI Shortlists Change With the Language
Amundi leads AI recommendations in every language, yet first place flips: Vanguard in Spanish, BlackRock in Dutch. 1,732 answers, 5 languages, one method.
The AI label is law, and European finance has split into talkers and shippers
Article 50 makes AI disclosure a marketing job. Pictet labels an AI ETF. KBC, Nordea and Mapfre ship. Klarna walks back. What changes now.
AI Share of Voice vs Brand Pull: The Outliers
Brand size does not buy AI recommendation. The correlation between brand pull and AI reach is 0.25, and the outliers are the signal.
AI Citations for Asset Managers: Who ChatGPT Cites, and Why
ChatGPT cites about 21% fewer domains per answer since its March 2026 model switch, and its sources flow through three hidden pipelines. What that means for asset managers.
What Is AI Share of Voice in Asset Management?
AI share of voice is how often an AI engine names your firm when someone asks for a recommendation. It moves before traffic does, and almost nobody measures it.
The Short List: 10 Asset Managers Own 42% of AI Mentions
Ten asset managers own 42% of AI mentions across 487 answers. AI has a short list of European asset managers, and it barely moves.