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AI Fame vs Market Weight: Where the Machines and the Market Split

October 26, 2026August 28, 2026 by Victor Roodhorst

The Observatory’s market edition puts the 487-answer base run next to reported AUM. Natixis runs EUR 1.26tn at 3.3% AI reach. Fundsmith is named first 30 times.

Categories AI & Data in Financial Services Tags AI share of voice, asset management, distribution, European asset management, GEO Leave a comment

The Language Gap: AI Shortlists Change With the Language

October 26, 2026August 17, 2026 by Victor Roodhorst

Amundi leads AI recommendations in every language, yet first place flips: Vanguard in Spanish, BlackRock in Dutch. 1,732 answers, 5 languages, one method.

Categories AI & Data in Financial Services Tags AI share of voice, European asset management, generative engine optimization, GEO, multilingual 1 Comment

About Library Test Lab AI Observatory Homepage Language Study Contact LinkedIn

Victor Roodhorst measures how European asset managers show up in AI answers and publishes the AI Share of Voice Index for European Asset Management every quarter. He also works as a Marketing Manager for Allianz Global Investors, dedicated to Allianz Distribution Networks Belgium. Based in Madrid. Works in English, Dutch, French, Spanish and German.

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