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The Language Gap: AI Shortlists Change With the Language

October 26, 2026August 17, 2026 by Victor Roodhorst

Amundi leads AI recommendations in every language, yet first place flips: Vanguard in Spanish, BlackRock in Dutch. 1,732 answers, 5 languages, one method.

Categories AI & Data in Financial Services Tags AI share of voice, European asset management, generative engine optimization, GEO, multilingual 1 Comment

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Victor Roodhorst measures how European asset managers show up in AI answers and publishes the AI Share of Voice Index for European Asset Management every quarter. He also works as a Marketing Manager for Allianz Global Investors, dedicated to Allianz Distribution Networks Belgium. Based in Madrid. Works in English, Dutch, French, Spanish and German.

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