AI Names US Giants When You Ask for a European Asset Manager
Every prompt asked for a European asset manager. 18% of AI mentions still went to US giants, with BlackRock in the top four and Vanguard in the top ten.
AI & Data in Financial Services
Studies and operator notes on AI in European financial services: AI share of voice, crawler rules, the EU AI Act and agentic finance.
Why AI Recommends a Different Asset Manager When It Searches
When an AI engine searches the web it names BlackRock first for a European asset manager; from memory it names Amundi. Same question, different winner.
AI in European Financial Services: Agentic Finance & What It Means for GTM
Victor Roodhorst · roodhorst.eu · August 2026 · 6 min read European financial services crossed a line in the summer of 2026. The EU AI Act reached its general application date on 2 August 2026, two years after the regulation entered into force, while the Digital Omnibus adopted in June 2026 moved the high-risk obligations … Read more
Fund Distribution Channels in Europe: The 3 That Matter
Notes from a European Operator Fund distribution channels in Europe: the three that matter If you sell funds in Europe and cannot name where your flow goes, you are marketing blind. Three channels move nearly all of it. Here is how each works, and where you are visible or invisible. Roughly 57% of EU fund … Read more
RIS Marketing Records: The Rule That Breaks Paid Media
To see the cost of running this properly, use the calculator, or start a conversation. Notes from a European Operator The Retail Investment Strategy is being read as an inducements story. The clause that reaches a marketing team first is a record-keeping rule, and it collides with the way paid media gets assembled. How AI … Read more
Which European Asset Managers AI Actually Recommends
Last updated: 6 October 2026 AI Visibility · Data Study · Observatory No. 1 I asked three AI engines to recommend a European asset manager 487 times. When they search the live web, they name BlackRock first. When they answer from memory, they name Amundi. Same question, different machine, different winner. Here is the full … Read more
AI Act Marketing Compliance for European Financial Services
AI · Asset Management · European Distribution the distribution engine these rules constrain is where compliance bites. the AI layer behind these rules is measured in the Observatory. The AI Act’s marketing clock runs out August 2 and the risk team is not the only one exposed Everyone in European asset management is watching the … Read more
Agentic Finance Arrives in European Fund Distribution
AI · Asset Management · European Distribution Three stories this week rhyme: the buyer is becoming a machine, the product is becoming a machine, and the seller is splitting into those who use machines and those who do not. Your marketing was built for the human in the middle. Victor Roodhorst 11 July 2026 6 … Read more
The People Warning About an AI Bubble Are the Ones Building It
Victor Roodhorst · roodhorst.eu · July 2026 · 3 min read I run a small tracker on ~85 marketing, tech and AI leaders across European asset managers, insurers, banks and fintechs. This week’s read: caution and commitment are showing up in the same sentences. The warning is real. The build-out is not slowing. Two CIOs … Read more