localisation Archives - Victor Roodhorst

Asset Manager Website Localisation: Do Big Asset Managers Speak Your Language?

October 13, 2026October 12, 2026 by Victor Roodhorst

AuM vs reach study cover: asset managers with 500 billion euros or more serve 35% of their declared European markets in English only, against 5% under 50 billion.

I crawled the websites of 135 asset managers. The bigger the firm, the more European countries its website claims, and the more of them it serves only in English: 35% of markets for firms with €500bn or more, 5% under €50bn.