What is AI share of voice in asset management?

It is the share of AI answers that name a given asset manager when a buyer asks an engine to recommend one. This study measures it across 2,243 logged answers, 104 European firms and five languages.

Which asset manager has the highest AI share of voice?

Amundi. It is named in 71.0% of all answers and ranks first in each of the five languages measured.

Does size or AuM predict AI share of voice?

Not by itself. Size explains roughly a quarter of who the machines name, and much of that rests on the two largest firms: take Amundi and BlackRock out of the set and the fit weakens sharply. Boutiques with a fraction of the assets are named as often as trillion-euro managers.

How is AI share of voice measured?

The same 20 buyer-intent prompts are put to nine AI engines in English, German, French, Spanish and Dutch. Reach is the share of answers naming a firm. The roster and prompts are fixed and published.

How often is the index updated?

Quarterly, against a fixed roster and fixed prompts, so readings stay comparable over time.

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Victor Roodhorst

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AI Share of Voice Index Q3 2026 citation galaxy: leading asset managers across 5 languages

The AI Share of Voice Index for European Asset Management

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Victor Roodhorst measures how European asset managers show up in AI answers and publishes the AI Share of Voice Index for European Asset Management every quarter. He also works as a Marketing Manager for Allianz Global Investors, dedicated to Allianz Distribution Networks Belgium. Based in Madrid. Works in English, Dutch, French, Spanish and German.

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