European GTM

Victor Roodhorst · roodhorst.eu · August 2026 · 3 min read Expanding financial services across Europe fails in the same order every time: budget before market selection, creative before regulation, channels before attribution. This playbook is the sequence that avoids all three, built from twelve years of European acquisition across twenty-plus markets and seven regulators. … Read more

Victor Roodhorst · roodhorst.eu · August 2026 · 4 min read Fund marketing compliance in Europe is the layer that decides whether a campaign ships or dies. Every market has a national authority with its own view of what marketing can say about funds, risk, and performance, layered on EU rules that keep shifting. And … Read more

Most European launches default to translation and stall. The three real options for taking a financial product into a new market, when each is right, and how to choose.

The measured version of the same work is the Index. Notes from a European Operator Most distribution functions run on relationships. Here is the operating model that replaces them, and a scorecard to rate your own in five minutes. Every asset manager I speak to agrees that distribution matters more than it used to. Almost … Read more

Victor Roodhorst · roodhorst.eu · June 2026 · 8 min read Notes from a European Operator, June 2026 Every week now, somewhere in European financial services, a company announces an AI feature. Most of these announcements are noise: a chatbot demo, a “strategic partnership,” a slide with a robot icon on it. But every so … Read more

TL;DR Inherited a multi-country paid media operation running on manual spreadsheets, policy-flagged accounts, and keyword targeting built for a market that no longer existed. Over 18 months: cleared Google Ads disapprovals across 5 regulated jurisdictions, rebuilt targeting from keyword-based to audience-first, fed first-party data and lifetime-value signals into bidding, automated the reporting stack, and expanded … Read more