Referral Marketing for Banks: The Untapped Growth Channel
Why banks underuse referral marketing despite holding 57% of EU fund distribution. The data, the compliance boundary, and the design rules that make it work.
banks
Why banks underuse referral marketing despite holding 57% of EU fund distribution. The data, the compliance boundary, and the design rules that make it work.
Victor Roodhorst measures how European asset managers show up in AI answers and publishes the AI Share of Voice Index for European Asset Management every quarter. He also works as a Marketing Manager for Allianz Global Investors, dedicated to Allianz Distribution Networks Belgium. Based in Madrid. Works in English, Dutch, French, Spanish and German.