Library

The Library

Original studies and tools on AI visibility, distribution and regulation in European financial services. Every number traces to a published dataset and a named source.

The observatory

• StudyThe American AI Index Measures One Language. Europe Needs FiveNewNine engines, five languages, 104 managers: where the board moves with the language and with the engine mode, and why size explains almost none of it.
• StudyThe AI Asset-Manager Observatory, methodThe English baseline, method and validation gate behind the dashboard.
• StudyAI Share of Voice vs Brand Pull: The OutliersThe reach-versus-brand-pull split behind the citations.
• StudyThe Language Gap: AI Shortlists Change With the LanguageThe multilingual flagship: 1,732 answers, 5 languages, one frozen panel. EU share holds, first place flips: Vanguard in Spanish, BlackRock in Dutch.
• StudyThe AI Share of Voice Index for European Asset ManagementUpdated Sep 2026The flagship study: 2,243 answers, 5 languages, 14 engine cuts, the citation galaxy, grounded vs recall. Re-run quarterly.
• StudyAI Citations for Asset Managers: Who ChatGPT Cites, and WhyThe citation pool shrank 21% when the model switched, and the source pipelines behind who gets named.
• StudyWhy AI Recommends a Different Asset Manager When It SearchesGrounded engines name BlackRock first, recall engines name Amundi. Same question, opposite winner.
• StudyAI Names US Giants When You Ask for a European Asset Manager18% of mentions on a European question still go to non-EU firms.
• StudyThe Short List: 10 Asset Managers Own 42% of AI MentionsThe concentration behind the long tail.
• StudyAI Fame vs Market Weight: The Market EditionThe 487-answer base run next to reported AUM: Natixis at EUR 1.26tn reaches 3.3% of AI answers, Fundsmith at GBP 24bn is named first 30 times.
• ToolThe Market Edition DashboardToggle between AI answers, reported AUM and the gap, with the merged-brand view: BNP Paribas AM plus AXA IM at 53.2%.
• ExplainerWhat Is AI Share of Voice in Asset Management?Reach, first place and mode: the metric that moves before traffic does.

AI visibility

• GuideHow to Get Named by AI: A Playbook for Asset ManagersThe levers the Observatory data rewards, in the order that moves a number.
• StudyAI Crawler Rules at 105 European Financial FirmsWho blocks GPTBot and ClaudeBot, and who just never decided.
• StudyAI Hiring in Asset Management: Who Is Actually Doing It?2,864 open roles at 25 managers: size barely predicts AI hiring, US firms hire twice the European share, and 7 had no AI role open.
• ToolThe Hero Slot StudyScore a homepage against 1,385 firms, or generate copy that passes. Interactive.
• StudyDoes Anyone in Finance Actually Talk to You?The full study: 1,385 homepages in 55 languages, scored on three moves.
• EssayThe People Warning About an AI Bubble Are the Ones Building ItWho warns, who builds, and the pattern behind it.

The test lab

• Test Lab762 AI Articles, 31 ClicksThe test lab that reset the strategy, measured in the open, wins and fails.
• DigestThe AI prompt that feels like a financial advisorThe 18 Aug operator digest: eight investing legends stacked into one persona.
• Case studyHow to Become a Technical Marketer: A 9-Month Case StudySix builds, two failures, and the undo test that mattered.

The tools

• ToolFractional CMO Cost Calculator8 European cities, 2026, priced from published data instead of a lead form.

Distribution & GTM

• DigestWhat European Finance Told Me About AI, Mostly by AccidentFifteen weeks of public statements from banks, insurers and asset managers, and the five patterns in them.
• StudyAuM vs Reach: Do Big Asset Managers Speak Your Language?135 asset manager websites: the bigger the firm, the more markets it claims, and the more of them it serves in English only.
• StudyETF Name Inflation: The Distribution Tax Nobody PricesUpdated Sep 20264,080 UCITS names on the complete JustETF list: median nine words, half boilerplate.
• PillarThe Distribution EngineUpdated Sep 2026The 5-layer operating model, the pillar.
• GuideHow to Expand Financial Services Across EuropeThe market-entry playbook.
• GuideLocalise, Translate or RebuildThe multi-market launch decision most firms get wrong.
• DigestAgentic Finance Arrives in European Fund DistributionThe buyer, the product and the seller are becoming machines.
• ExplainerMarketing Attribution for Asset ManagersUpdated Sep 2026Why attribution breaks, and what to measure instead.
• EssayThe Boring LayerAI and the unglamorous work of a multi-market launch.
• Case studyHow I Rebuilt a 10M Growth EngineWhat the paid budget actually bought.
• ExplainerFund Distribution Channels in EuropeUpdated Sep 2026The three channels that matter.
• ExplainerRIS Marketing RecordsThe rule that breaks paid media.

AI & regulation

• GuideFund Marketing Compliance in EuropeESMA rules and cross-border requirements.
• DigestThe AI label is law, and European finance has split into talkers and shippersThe 16 Aug operator digest: Article 50 in force, Pictet labels an AI ETF.
• EssayAI in European Financial Services: What It Means for GTMAgentic finance, the AI Act timeline, and what changes in go-to-market.
• GuideEU AI Act Marketing ComplianceWhat actually applies.

Victor Roodhorst works in marketing in European asset management and publishes the AI Share of Voice Index for European Asset Management. Not taking new engagements right now, but always open to a good conversation: contact.